Support local wine
estates and make
a difference to those
who need it the most.
During this unprecedented health crisis, it has become clear that we all need to find innovative ways to survive and move forward. Covid-19 and the resulting lockdown has had a dramatic impact on our economy, specifically the tourism and hospitality sector. The effects of this, while obviously experienced countrywide, have been keenly felt in the Cape Winelands which is dependent on international and local tourism. Whilst we have been concerned about our own family of over 50 staff members and how long we can support them without any quantifiable income stream, we are keenly aware of those in our communities with far, far less.
Perhaps the hardest hit of all, as is often the case, are the poor communities who are left struggling without even the most basic of resources. Hunger is undeniably one of the most critical issues faced by the poorer communities right now and, with unemployment rising at an alarming rate, will be a critical need for the foreseeable future.
We had to think imaginatively and decide how to help those in need and, equally, try and support our own team and keep our business going for the duration of this time. Where to start? We have an incredible, loyal and compassionate clientele, many of whom have been with us throughout our journey of making wine over the past two decades. Some have visited us and eaten at our restaurant or attended our events and festivals and, fortunately, love having our wine in their cellars (especially now!)
We have partnered with Community Kitchens, a wonderful collaboration between the Western Cape Economic Development Partnership (EDP) and the DG Murray Trust (DGMT). Community Kitchens has identified 75 community kitchens serving vulnerable communities across Cape Town. The DGMT acts as administrator and all donations are traceable and accountable. The DGMT uses all donations to purchase and send digital food vouchers to verified community kitchens to get value from ordering in bulk from local dealers and wholesalers to stock up and continue with their amazing, essential work.
There is a basic need for food for these people and others whose fragile existence is affected by the lockdown’s affect on their ability to earn and access food. Your impact and support is needed.
We know our regular customers may now be running low on wine and will need to restock. By ordering our wines, you will not only be filling your cellars and wine racks with your favourites, but generously assisting those in need at the same time.
1. RESTOCK YOUR FAVOURITE WINES AND 50% GOES TO CHARITY.
We have chosen some of our most awarded wines for inclusion in this initiative and feel strongly that we should specifically be generous to assist those in need. We will be giving 50% of the sale of that wine directly to charity.
We have a choice of an Idiom SMV blend or a Conservation Coast Chardonnay.
2. A PURE DONATION of 100% GOING TO COMMUNITY KITCHENS
This straight donation will support those in need – 100% of your contribution will go directly to supporting the tireless teams who are on the ground and working to alleviate hunger.
Vulnerable South Africans are facing the risk of real hunger. In April 2019 half (49,2%) of the adult population were living below the upper-bound poverty line (www.statssa.gov.za); and the situation is worsening by the day.
3. FOR THOSE WHO LOVE OUR WINES, WE HOPE YOU CAN SUPPORT OUR HOSPITALITY BUSINESS.
We have been warmly touched by those people who have asked how they could help. We appeal to you for your kind support of our vineyard and team simply by continuing to buy our wines during this period. It may be a wait, but we have specially created a case of ‘The Best Of The Best’ at a discounted rate. Given these exceptionally difficult times, we hope that your order of our wines which will help to sustain our business during these trying times.
BUY WINE & WE WILL DONATE 50% at the SAME TIME
GIVE 100% DONATION to COMMUNITY KITCHENS
"BEST OF BLENDS" BUY TO SUSTAIN LOCAL VINEYARD
Going forward, our aim is to continue to grow this initiative. We have been offered the support of various wine clubs and corporates who equally are keen to buy their wine and at the same time be helping significantly.
Thank you for all that
has been done thus far.
Together we can make